Lorand.

Lorand Coc — Senior Brand & Visual Designer

Identity isjust thebeginning.

I design what happens after it: the campaigns, the systems, the products. Fifteen years of building brands and keeping them running.

View the workAbout & experience

Baia Mare, Romania · Clients in the US and Sweden

Designing
15+ years
Position : Global, Illinois
2015/16 — Now
BGA, Sweden
2016 — Now
Mine, on Google Play
2 Android apps
Selected work

SelectedWork.

Ten years of client work, and a product of my own.

  • Position : Global

    A digital marketing agency in Illinois, specialising in logistics. I design across their client brands — campaigns, collateral, social and print, each to its own brand's rules.

    Period
    2015/16 — Present
    Sector
    Logistics · United States
    Disciplines
    Marketing design · Campaign & digital · Print

  • BGA

    A Swedish company that now works internationally. I've been their designer since 2016 — marketing, print and digital work, made to a brand that was already in place.

    Period
    2016 — Present
    Sector
    Sweden · International
    Disciplines
    Marketing design · Commercial design · Print & digital

  • SweepTrack — read the case study

    My own product: a metal-detecting app for Android. Concept, mark, interface and design direction, through to release on Google Play. A Romanian edition followed.

    Period
    2026 — Present
    Sector
    Android · Independent product
    Disciplines
    Product direction · Brand identity · UI design

    Case study

Case study — SweepTrack

Read it

  • SweepTrack map screen: a satellite view of farmland with the user's green heading marker on a track, layer and centre controls at the right, and the record control in the centre of the bottom navigation bar.

    Map — live session, satellite base layer

  • SweepTrack history screen: a summary bar showing sessions, distance, finds and duration, a row of recent find photographs, and dated session cards each listing distance, duration, finds and average speed.

    History — sessions, finds and totals

  • SweepTrack detector presets screen listing saved detector configurations with search mode, frequency and sensitivity for each, and the active preset outlined in green.

    Detector presets — saved machine configurations

  • SweepTrack tools screen rendered in night-vision mode: the whole interface in red on black, with grouped field tools, research and analysis entries.

    Night vision — red on black, to protect dark adaptation

Identity — the core craft

ThePortfolio.

Logos and wordmarks — the core of the practice. A new selection is being put together; these slots are reserved for it.

2026·SweepTrack·Product identity

Reserved
Reserved slot
Reserved

By email

Request the full set.

Eight slots, being filled. Client work that can't be published here is available by email.

Practice

Identity is the specialty.Not the whole job.

  • Brand Identity

    Marks, wordmarks, and the rules that stop them falling apart.

  • Visual Systems

    Type, colour and layout, documented so a team can follow it.

  • Marketing Design

    Decks, one-pagers, brochures, print. The unglamorous half.

  • Campaign & Digital

    Social, email and web that look like they came from the same place.

  • B2B / Commercial

    Logistics and industry. Audiences that don't want to be charmed.

  • Product & UI

    Screens, hierarchy, and getting the thing out the door.

The problems

What IFix.

Click a card.

Experience

ExperienceLong form.

Long-running client work, and my own registered practice.

  1. Position : Global

    Graphic Designer

    Commercial design for a digital marketing agency specialising in logistics, across the agency's client brands.

    2015/16 — Present

    United States · Remote

  2. BGA

    Graphic Designer

    Ongoing marketing and commercial design for a Swedish business that has since expanded internationally, working to their established brand.

    2016 — Present

    Sweden · Remote

  3. Coc Lorand Adrian P.F.A.

    Independent Designer

    Registered independent practice: identity, marketing and digital design for direct clients, plus independent product work.

    2019 — Present

    Romania

Full experience and background
About

Designer by trade.Builder by habit.

Fifteen years of design, ten of them with the same clients in Illinois and Sweden.

Logos and identity first, then everything around them: campaigns, print, web. These days, also products of my own, taken from idea to release.

More about me
Based in
Baia Mare, Romania
Working with
Teams in the United States and Sweden
Languages
Romanian · English · Swedish (basic)
Practice
Coc Lorand Adrian P.F.A.
Contact

Got a project?Let's talk.

Senior roles, remote work, brand projects. Tell me what it is and when you need it.

hello@lorand.cc
Location
Baia Mare, Romania
Availability
Open to senior roles — Norway or remote