Fifteen
Years In
Design.Design.
Logos
Are Home.
Home base
Logo Design
& Branding
Status
Open
For Work.
The Wall · 2022 — 2024
Recent
Marks.
2024·Mark 01
2024·Mark 02
2023·Mark 03
2024·Mark 04
2023·Mark 05
2024·Mark 06
2022·Mark 07
2023·Mark 08
Case Study · Identity · 2024
SweepTrack
Identity.
Phase 01 · Brief
The problem.
A metal-detecting app needed an identity that wasn't dorky. Something a detectorist would actually want on their phone — and that could survive on signage, merch, and a screaming bright Android icon.
Brief · assets pending
Phase 02 · Sketches
Pencil first.
Pencil and notebook. Cheap, fast, honest. A dozen rough directions before any vector software.
Sketches · assets pending
Phase 03 · Exploration
Many directions.
Color studies, type pairings, mark variants. Letting the directions argue with each other before picking one.
Exploration · assets pending
Phase 04 · Final mark
The answer.
The picked direction, refined. Clean enough to scale down to a 16px favicon, distinctive enough to read from a billboard.
Final mark · assets pending
Phase 05 · In use
Out in the world.
On the Android app icon, the splash screen, business cards, social. The mark earns its keep when it's in context.
In use · assets pending
Phase 06 · Outcome
What shipped.
The full identity went live with the SweepTrack Pro app. Live on the Play Store now.
Outcome · assets pending
About
Logos and brand identities, fifteen years in. Ten full-time at two businesses, the rest freelance. The code on my side projects comes from Claude — I direct, AI implements.
Currently
Refining the SweepTrack identity. Sketching marks for a couple new briefs. Reading Karel Martens, again.
Entity
Coc Lorand A. P.F.A.
CUI 41299288
Baia Mare, Romania
Let's
Talk.
Got a brand to build? Send a short note — what it's for, your timeline, your rough budget. I reply within 48h, Monday to Friday.
hello@lorand.cc